Over the past decade, LinkedIn has become the most important social network for business professionals. The website has over 467 million members and is available in over 24 languages in more than 200 countries.
LinkedIn can be used by anyone who is interested in improving their career and expanding their contacts and business connections. Whether you are the CEO of a big company, working for a small a local business or a first year student, LinkedIn can be a powerful tool for new professional opportunities.
Did you know that LinkedIn has 11 million active job listings? And did you know that 97% of all HR professionals use LinkedIn in their recruiting efforts? This and other facts make it an important employment platform. Regarding this subject, we provide you with some tips on how to improve your LinkedIn profile to easily get noticed and hired!
1. Turn on Open Candidates in your career preferences
The Open Candidates feature allows job seekers to easily show recruiters that they are open to new career opportunities. To turn it on just go to your profile view, and click on Career interests in the Your Dashboard section. When inside the Career interests page, click on the button next to Let recruiters know you are open section at the top of the page and turn it ON. You should also fill out the rest of your career interests’ page with all the information you can provide about your job preferences.
2. Write a good summary about you
Ideally the summary should not be longer than 3 to 5 short paragraphs and it should contain your key skills, work ambitions, unique qualifications and relevant work experiences. Finish your summary with a phrase related to your main professional interest. Don’t forget to always focus on what type of job you are seeking, don’t be too vague but also try not to be very specific because it can limit your opportunities.
3. Ask for recommendations
Recommendations are very important because they are one of the main things recruiters look at when they have found a prospective candidate. They not only show up in the candidate profile but also on the recommendation writer’s page.
Similar to your career summary, recommendations should include the main skills and accomplishments you achieved in a specific activity/job you shared with the person recommending you. You can and should make a draft of what you want the person to talk about.
It also matters who the recommendations are from. Having five specific recommendations from actual clients are worth more than 20 general recommendations from acquaintances, according to the article “What Do Recruiters Think of LinkedIn Recommendations?”
4. Check which connections can help you
Connections are the main LinkedIn backbone because they give strength to your profile and new opportunities. If you are interested in working with a specific company or companies, check if you have any direct connections who works for that company. That person can help you to find career opportunities. You can also search for relevant new connections who can help you reach your career goals.
5. Be strategic about your endorsed skills
According to LinkedIn, people who list at least five skills receive up to 17 times more profile views. A lot of LinkedIn users have many skills that don’t help them stand out. You should review the ones you have, delete the meaningless ones and add the key ones for the job or fields you are seeking. It’s also important to reorder them so that the most important ones are at the top.
Your profile also shows you the list of people who have endorsed each skills. This is important but not fundamental for recruiters. You can seek to have some credibility in your skills by asking relevant people to endorse them and also reciprocate endorsements.
6. Customize your URL
A custom URL makes your profile more appealing and allows you to easily share and send your profile. If you do it, it will drive you to the top of Google search on your name.
To customize your URL you can go to your profile and choose the option on the right that says Edit Pubic Profile and URL. It is possible that an URL with your first and last name is not available. In that case add your middle name or initial or, if you don’t have one, add your main area of expertise.
By: Joana Correia